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Bell & Ross enhances static ad through QR code content
Bell & Ross QR code content Watchmaker Bell & Ross is enhancing its simple spring advertising campaign through a QR code that brings consumers to a dedicated mobile-optimized site. The...
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Are luxury watchmakers missing out on mobile sales?
Bell & Ross QR code content Hublot, Bell & Ross, Franck Muller and other watchmakers use QR codes to drive consumers from print to mobile, but this effort could be ineffective since often...
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Do mobile campaigns belong in fashion marketers’ windows?
Saks' window Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience. As affluent consumers become...
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Givenchy ups mobile traffic via product QR code
Givenchy's Le Rouge French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging. The brand placed a QR...
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Christopher Ward aims for mobile sales via QR code
Christopher Ward C900 Harrison Single Pusher Chronograph British watchmaker Christopher Ward is aiming to trigger mobile sales through a QR code on its print advertisement in the spring issue of Aston...
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Ferragamo engages New Yorkers via window QR code
The Amazing Shoemaker exhibit Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition...
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Bell & Ross aims for mcommerce via QR code placement
Bell & Ross mobile-optimized site Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the...
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The Bellevue Collection showcases expansion via QR code content
The Bellevue Collection Upscale shopping and residential development The Bellevue Collection in Bellevue, WA, is showcasing the expansions to its three-part property via content accessible through a QR...
View ArticleHermès looks to new interpretation of time through artists’ lens
French lifestyle brand Hermès is capturing time in a unique manner, with a special film series that becomes interactive through the use of mobile.
View ArticleRalph Lauren turns to QR code tech to track merchandise for authenticity,...
EVRYTHNG, a connected Internet of Things platform, and labeling technology firm Avery Dennison helped with this new QR code-based digital identification system.
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